BENCHMARKING: PEER ANALYSIS

To assess their competitive positioning and better evaluate their performances, fundraising organizations need to view themselves through an external perspective – as one institution among a group of peers. Benchmarking allows an institution to use objective data to answer important questions in comparison to peers, such as:

• Which donor groups (alumni, parents, patients, members, board members, etc.) contribute the most
• How donors give (how often, levels, gift types)
• What resources organizations spend on fundraising and how those resources are allocated
• How staffing levels affect fundraising programs
• What are the best practices in policies and performance

GG+A will assist you with identifying the most appropriate peer group and gather agreed-upon data from each. This objective review will yield valuable insight about proven fundraising practices at successful institutions of similar size and mission.