PERFORMANCE ANALYSIS

GG+A’s performance analysis is based on analysis of historical trends in your database to help your organization answer strategic fundraising questions. Utilizing innovative data mining technology and reporting techniques, GG+A will help you answer the most pressing questions and confidently create fundraising strategies based in fact. The analysis will help you:

• Develop a profile of your lead or major gift pipeline: who those donors are, what they look like, how they behave before and after a large gift, and where the next major gift will come from.  
• Assess the effectiveness of your annual fund’s ability to acquire, retain and upgrade donors.
• Determine the patterns of fundraiser activity, to help direct limited resources to the most important prospects.
• Quantify the value to your fundraising program of special events such as class reunions.

In addition, GG+A can create an analytics capability within your own operation.  By helping your organization design, staff and manage an internal analytical capability, GG+A can equip your fundraising staff with powerful tools for long-term growth.