New Year, Same Annual Fund: How to Develop Fresh Messages That Inspire Donors
New Year, Same Annual Fund: How to Develop Fresh Messages...
“For every complex problem there is an answer that is clear, simple, and wrong.”
– H.L. Mencken
Jacob Geiger is a Consultant in the Strategic Communications practice area at GG+A, where he consults with client institutions to assess fundraising performance and develop detailed program assessments, strategic planning studies, cases for support, and more. He brings nearly 15 years of experience to the firm, with expertise in strategic, annual, and capital campaign communications; as well as crisis communications and media relations.
Prior to joining GG+A, Jacob was the Director of Strategic Communications at the Woodberry Forest School, a boarding school for boys in Virginia. In this role, he served as the School’s brand ambassador and public spokesman, managing communications and coordinating the crisis communications response to the COVID-19 pandemic. A member of the executive leadership team, Jacob also oversaw the launch of the School’s first comprehensive digital marketing campaign and led communications for a $125-million comprehensive capital campaign, writing the campaign case and directing development of collateral for both the quiet and public phases. Additionally, he served as the editor and lead writer for the Woodberry Forest Magazine & Journal and Annual Report.
Earlier in his career, he held a variety of editorial and reporting roles for news outlets such as the Richmond Times Dispatch, SNL Financial, The Virginian-Pilot, The Daily Progress, and The News-Gazette – covering business and financial services, politics, sports, and a variety of general assignment stories. He was also an adjunct professor in mass communications for Virginia Commonwealth University.
Jacob completed his Master’s in Public Administration from the University of North Carolina at Chapel Hill, with a concentration in nonprofit management, and his Bachelor of Arts in European History and Print Journalism from Washington and Lee University. He holds professional memberships with the International Boys’ Schools Coalition, and the Council for the Advancement and Support of Education (CASE), formerly serving on the CASE-NAIS Conference Planning Committee. Jacob volunteers as an alumni advisor to the student newspaper at Washington and Lee University and serves on the Department of Journalism’s advisory board.
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